To the point The role of marketing in investment management firms has fundamentally changed due to the COVID-19 pandemic.Many marketing teams have stepped into a new role with...
COVID-19: a silver lining for marketing?
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Our latest thinking
Ex Invesco EMEA Country Marketing Head to join forces with GrndWorX
GrndWorX and Erwin Heenk, ex Invesco EMEA, are joining forces to further the development of their asset and wealth management client base in the Benelux region. GrndWorX, the...
Are we getting left behind by our clients?
B2B clients are changing the way they engage with business partners and buy from them. Is your business up to speed?
How well is Europe represented on your European Board?
Despite Brexit, the UK remains the European jumping-off point for many US businesses. But most UK executives have little (if any) European experience. We think there are better ways of doing things.
The advantages of near sourcing
Near-sourcing can be used as a strategy to help manage the execution of ‘business as usual’ activities and balance the workload of your teams.
The advantages of near-sourcing: freeing up your people to focus on the things that matter
If your marketing team is stretched, you might want to think about how you’re deploying your team. Read our insights.
The advantages of near-sourcing: Effective international marketing operations
When you run an international business, how can you protect your brand as local adaptations proliferate. We think we have the answer.
The advantages of Marketing near-sourcing: Drive cost savings
Pressure on pricing, technological change and regulatory requirements are challenging many marketing budgets. How can you bear down on costs while ensuring quality?
Outsource versus Insource – There is a Place for Both!
You need to reduce headcount but you don’t want to damager customer service. If you’re planning on outsourcing, read our top 5 considerations.
How working from home can lead to better idea-sharing
Conventional wisdom has it that working from home is killing creativity. But we disagree. Here’s how to get idea-sharing right when your team is remote.