People

Pirate or captain? Patrick is both: challenging the status quo as a ‘pirate’ during important transformations, becoming a ‘captain’ once the ship needs to be steered on a clear course.

Patrick has been responsible for big marketing transformation projects around the world. He started out at Unilever and then moved into the asset and wealth management sectors, working for Fidelity International and Credit Suisse. When Patrick isn’t busy educating people about the transformation of marketing and helping our clients to solve their headaches, he can be found on his beloved old wooden folkeboot, sailing around The Netherlands, or admiring characterful motorbikes.

Artist or ‘quantacreativist’? Dorit’s art background kicks in when blue-sky thinking is needed while her analytic and business acumen ensures that her ideas add value in the real world.

Dorit has over 25 years’ experience leading and collaborating with teams in B2B and B2C in all aspects of marketing, business development, communication, brand development and project management. She has followed some unconventional paths, including managing several startups as an entrepreneur in the very diverse worlds of finance, art and children’s edutainment. When not in the office, Dorit explores future trends and technologies. One day she intends to become a master potter.

Rotterdammer by birth, globetrotter by nature. 

Over the last two decades, Willem has worked in marketing leadership roles at companies like BNP Paribas Asset Management and Lombard Odier. Lastly, he worked for Symbiotics, where he picked up his love for sustainable investing. His job brought him from his native Rotterdam to Paris and Hong Kong, before settling in Geneva 10 years ago. Willem loves to work on complex issues to translate them into compelling client propositions.

In his free time, Willem runs and hikes, and even cycled around Lake Geneva (once). In winter he can be found on the local ski slopes. He loves good food and wine wherever he goes!  

Meet Hannah, our globe-trotting, dog-loving marketer (especially when it comes to Basset Hounds!) who’s all about embracing the great outdoors and seeking out adrenaline-pumping adventures (just not bungee jumping…).

With over a decade of experience in various marketing realms, including stints at top financial institutions like HSBC and Standard Bank, Hannah is a seasoned specialist in her field. At GrndWorX, she oversees everything from creating killer collateral and engaging content to running our social media game.

Out of the blue we learned that Bianca used to bowl for the Dutch National League! Maybe that is why she keeps ultra-cool when the rest of us are worried to drop the (bowling) ball? Bianca just handles the near impossible timeline and gets stuff done.

Creativity runs in her family. Bianca started work with a signing company where she fell in love with typography, shapes and colours, large print formats and packaging. With her additional experience in financial corporations, her focus shifted to communicating complex topics with clear design. Bianca’s love and curiosity for progress are the perfect match for her profession. When Bianca is not creating, she cares for animals in need and loves to be outdoors, ideally with her dog, Che.

A mountaineer with his feet firmly on to the ground, Piotr can see the big picture, yet he’s firmly rooted with a razor-sharp analytical mind that gets things done.

For the past six years Piotr has coordinated many international IT projects. He began his journey as a web developer where his appetite for learning and exploring modern technologies took root. After hours, he can be found playing with his children, trekking in the Alps, or riding his motorbike to admire the striking scenery.

World-traveller, hiker and half-marathon plodder, Bella is passionate about the outdoors and nature.  

Since 2012, Bella has specialized in making the complex accessible – as a strategic thinker, copywriter, and brand language consultant. A former UK government communicator, Bella loves sinking her teeth into knotty projects. A UK national, she speaks fluent French and Spanish, a little Swedish and a smattering of Italian and Portuguese.

Happiest when working with words, Leyla also loves art – looking at it, talking about it, and most of all, getting creative making it.

Leyla has worked in communications for more than 20 years, enjoying collaborations with strategists, designers, and other specialists. She is skilled at taking complex source material and making it accessible for different audiences, using a combination of methods including in-depth research, workshops, and copywriting. Leyla has built up extensive sector experience and is always enthusiastic about applying previously gained knowledge to new client challenges.

Uli, also known as “Eagle Eye”, finds the fly in the ointment and polishes texts to perfection. She always has the big picture in mind.

An English text that is to serve as a template for the German market? Translations that don’t get the message across? She’s seen it all before and experienced it first-hand. As a long-standing employee in the marketing department of well-known investment companies, Uli is very familiar with these problems. With her additional qualification as a state-certified translator, she doesn’t let it get that far and transforms English and Danish documents into print-ready German texts.

Dorothea, boasting 30+ years of marketing and business acumen, acts as our advisor and expert in driving account-based growth. Having held senior roles in global technology companies across the UK, Switzerland, and Germany, she specializes in Account-Based and Deal-Based Marketing. She values clear communication and practical solutions, always focused on delivering tangible results. Doro is a passionate bibliophile, finds joy in exploring books across various genres. When not lost in a story, she jet-sets to new destinations, capturing the world through photography. Her boundless curiosity drives her to explore different aspects of life, giving her a unique perspective.

Event Management Extraordinaire. Originally trained in chemical engineering in Turkey, she discovered her passion for event management and never looked back. With a knack for organizing events of various scales and locations, Erge quickly became a standout in her field. Her true joy comes from helping clients bring their business goals to life through the perfect event style and theme.

Erge is not only a skilled professional but also an exceptional collaborator. Many clients have been pleasantly surprised to find that she seamlessly integrates into their organizations, making her a trusted insider throughout the event planning process. When she’s not immersing herself in creating memorable experiences or working behind the scenes, Erge can be found thinking of her next travel adventure, or concert. She also enjoys regular strolls with her furry companion.