Global trade show and event management for a B2B client

The client’s rapid growth stretched the marketing team thin, making it challenging to prioritize growth opportunities and manage budgets effectively. To address this, GrndWorX were enlisted to assist with global event and trade fair management.

Key questions & considerations:

  • What process ensures the involvement of all relevant business units throughout the entire cycle, from gathering information to planning and execution? 
  • How do we prioritize trade shows and events while ensuring ongoing oversight of the budget? 


  • Aligning events with sales objectives and streamlining the process. 
  • Gathering data and feedback to learn and adjust for future planning.  

Approach & solution:

We consolidated information on initiatives, events, and trade fairs across relevant business sectors and established a collaborative process with shared access for stakeholders. We effectively managed and prioritized budgets, provided design guidance for marketing materials and setups, and developed and moderated commercial events. GrndWorX also optimized and aligned presentations to enhance their impact and effectiveness. 

The outcome:

  • A streamlined process to confirm and agree on key events. 
  • Clear budget insights. 
  • Well-defined program to ensure consistency of message. 
  • Set-up for success evaluation. 

Interested in working with us?