Rotterdammer by birth, globetrotter by nature.
Willem has spent two decades in marketing leadership across financial services — including BNP Paribas Asset Management, Lombard Odier, and Symbiotics, where he developed a focus on sustainable investing. His career took him from Rotterdam to Paris and Hong Kong before settling in Geneva.
Willem works on complex problems and translates them into clear client propositions.
Outside work, he runs, hikes, and once cycled around Lake Geneva. In winter he skis. He takes food and wine seriously wherever he travels.
