Ideal Customer Profile / Proposition Sprint
Sharpen who you target, what you offer, and why clients choose you.
Many growth challenges aren’t marketing problems — they are clarity problems. Who is your ideal client? Who is it not? What specific value do you create for them? And why should they buy from you instead of your competitors?
Our ICP & Proposition Sprint is a fast, structured engagement designed to align commercial leadership, pin down ideal customer profiles, and refine your core value proposition into a clear decision and market edge.
2 to 3 weeks
Leadership & Commercial teams
ICP & Value Proposition
Clear positioning & edge
Actionable ICP Playbook
Clarity before execution.
Focus sales & marketing efforts on high-fit, high-return accounts.
Remove ambiguity, take decisions around your key differentiator and market value.
Align sales, marketing, and product leadership around one clear story.
Accelerate deal cycles by eliminating mismatched opportunities early.
The outcome: sharp commercial positioning, agreed customer profiles, and a focused message your team can execute immediately.
How the sprint works.
A structured four-step process built to deliver actionable clarity without lengthy strategy projects:
Deskwork & Account Diagnostics
We analyse your ideal customers and evaluate their profile to identify the patterns of your most successful accounts, and the ones you most want to win.
ICP Definition Workshop
Together we examine the strategic challenges and opportunities of your ideal clients, their pain points and aspirations, how you meet their needs, and why they work with you.
Proposition and Value Refinement
Collaborative exchange to identify the value you generate for your ICP, what changes for them when you meet their needs, and how you do that in a way that is unique.
Commercial Playbook & Action Plan
You receive a practical ICP plan, messaging matrix, and immediate execution recommendations for campaign and sales alignment.
