Building a clearer market position for a new renewable-polymers business
Industrial B2B — Narrative & thought leadership
A long-established industrial business had created a new renewable polymers and chemicals division and needed a coherent way to explain its role in a market where technologies, terminology and expectations were still evolving.
The challenge.
The client had spent decades building its sustainability credentials and had already moved successfully into renewable fuels. Its expansion into renewable polymers and chemicals opened a new market opportunity, but also required a different story for customers, partners and the wider industry.
Several narratives had developed around the new business, but they did not yet add up to a single, consistent market proposition. The client needed a common baseline that could clarify its role in the transition, support communications across the business and provide a stronger foundation for thought leadership.
What we did.
Grndworx reviewed and consolidated the existing narratives, identifying the strongest common themes and turning them into a single communications baseline for the new division.
We then used that foundation to support the development of thought leadership, working with the client to explore emerging industry issues, sharpen its point of view and translate technical and strategic thinking into ideas that could contribute to the wider market conversation.
What changed.
The work gave the new division a more consistent way to explain what it stood for, how its offer fitted into the transition towards more renewable materials, and the role it wanted to play in the market.
It also created a stronger platform for thought leadership, helping the client develop and articulate perspectives that could contribute to industry debate rather than simply communicate its products and capabilities.
Working through something similar?
Tell us what is happening in the business. We’ll tell you how we think about it.