We help to decide what comes first, and stay to make it happen.
Bridging the gap between consultancies and creative agencies
Our purpose is to clarify how our clients compete, what value they create, and how that value will be expressed.
We connect the conversation with the client: their needs, their decision-making process, and the value your business generates when those needs are met.
Grndworx is built as a sparring partner to our clients, challenging pre-conceived ideas, testing inside-out thinking. All our assignments are led by senior practitioners across diagnosis, strategy and execution. No handoffs, no delegation.
We blur the line between traditional consultancies and agencies. We stay with the work from the thinking to what actually happens in the market.
Building clarity and insight
Setting the foundations, surfacing the hidden insights.
Much of what a business needs to know about its clients already exists in the collective memory of the firm. We bring it together to understand what clients need, the value you create when you meet those needs and how you do that in a way that is unique.
Why do clients actually choose you?
Does your proposition reflect the value you create?
Are commercial teams working from the same understanding of the ideal customer?
Are you distinctive for something the market actually values?
- Customer and client insight
- Competitive positioning and market research
- Ideal customer profiles and personas
- Sales and marketing alignment
Deciding how and where you compete
Your positioning, proposition, customer insight and where your growth is really coming from.
Making choices about how you are present in the market. Deliberate decision about what makes you unique, where you focus, and where you don’t.
Why do clients actually choose you?
What are the business outcomes you need to achieve to meet your goals?
Does your proposition hold up in a client conversation?
Are you distinctive for something the market actually values?
- Identity, narrative and proposition development
- Customer and client insight
- Market and segment growth strategies
- Account-based marketing strategy
- Sales and marketing alignment
- Competitive positioning and market research
Executing, taking it to market, generating growth
Narrative, content strategy, website and promotion, connection and collaboration with sales. From strategy to execution. Delivering business outcomes.
Execution starts with a set of questions the strategy has to answer.
Who are you trying to influence? Contacts you know already, or prospects you need to engage?
What attitudes, opinions and behaviors do you need to change?
What are the barriers and constraints to growth?
What information do your clients need to take a decision?
- Product and proposition launches
- Content and editorial design
- Websites, campaigns
- Events, sales materials, collateral
- Digital media, search, social
- Communications, podcasts, webinars
Building the capability to sustain it
Building a marketing function that can keep delivering as the business changes.
Businesses change. Marketing functions have to change with them.
A team built for one stage of growth may not be right for the next. New technology changes where people spend their time. International expansion creates different demands. AI will remove some work and make other capabilities more important.
We help clients work out what the marketing organisation needs to become rather than simply adding more to what already exists.
- Marketing purpose and development roadmap
- Team development and coaching
- Interim and fractional leadership
- AI-enabled ways of working and operating-model change
Quick-start offers
AI Strategy Workshop for Commercial Transformation
Work out where AI could contribute to growth and identify one use case to take forward — before technology choices take over.
Explore the workshopFractional Marketing Leadership
Senior marketing leadership when the business needs experience and capacity, but not necessarily another permanent hire.
Explore fractional marketing leadershipIdeal Customer Profile and Proposition Sprint
Get clearer about who you need to win, what they value and whether your proposition gives them a reason to choose you.
Explore the sprint