Announcement

GrndWorX is joining forces with Nurture Agency to offer end to end Digital and Marketing Operations as a Service

We are delighted to announce that on 28th Feb, 2020, GrndWorX B.V. and Nurture Agency Ltd – one of the largest specialist financial services digital agencies in EMEA – formed a joint venture focused on providing Digital & Marketing Operations as a Service to financial services organisations across Europe.

The new venture allows us to dramatically expand our offering from our current focus on nearshore managed marketing services to a full spectrum including CX strategy and design, technical implementation as well as executional delivery.

The joint venture sees Patrick Ide and Dorit Erzmoneit join Nurture as senior partners to extend the senior leadership team and develop the distribution of their digital service solutions and strategic advisory capabilities into Continental Europe.

Patrick Ide, Senior Partner of Nurture, and Managing Partner of GrndWorX added: “The advent of digital content marketing and sales enablement has brought massive opportunities but equally demands on marketing teams to be scalable and operationally agile. This is generating pressures that are increasingly challenging for inhouse teams of all sizes.

We believe that Digital & Marketing Operations as a Service is fundamental to help firms to improve efficiency and our goal is to offer digital marketing and operations solutions that will allow customers to focus on the strategic initiatives that will make a difference to their clients and stakeholders and benefit the development of their business. We trust the set-up we now have in Nurture is perfectly positioned to deliver this for clients in the financial services.

Rich Watts, Managing Partner of Nurture commented: “Our goal is to enable sales and marketing teams within financial services to fully achieve business growth in today’s competitive market environment. And by adding Patrick and Dorit to the team, we are now in a position to add to and expand this offering across Europe. Now, our deep routed client-side experience will further help clients leverage strategic marketing activities coupled with digital technologies to deliver human focused and evidence-based customer experiences.”

The joint venture will trade under the Nurture brand. In addition, Nurture now adds a Continental European office based in The Hague, Netherlands to its other offices in London, New York and Krakow, Poland.

To learn more about Nurture and its services, visit www.wearenurture.com