Ex Invesco EMEA Country Marketing Head to join forces with GrndWorX


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Dorit Erzmoneit

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GrndWorX and Erwin Heenk, ex Invesco EMEA, are joining forces to further the development of their asset and wealth management client base in the Benelux region.

GrndWorX, the marketing agency for asset management and wealth management across continental Europe, has formed a partnership with Erwin Heenk, marketing consultant, previously Head of Country Marketing EMEA for Invesco.

Patrick Ide, Co-founder and Managing Partner of GrndWorX: “Since GrndWorX is headquartered in the Netherlands, we couldn’t be more excited about forming a partnership with Erwin. Although we have clients across continental Europe from Germany to Finland to Luxembourg and Switzerland, his deep roots in the market will benefit our clients in the Benelux tremendously. Likewise, with his deep institutional asset management experience we think this partnership will allow us to provide even more pertinent and specific solutions towards institutional facing clients across the region.”

Erwin Heenk: “I see real potential in combining our expertise and running cutting edge marketing projects for our Benelux clients with the GrndWorX team and capabilities. As we share the same values and outlook for the market, I am also very much looking forward to working with GrndWorX on pan EMEA assignments.

The Netherlands is a fascinating springboard towards the rest of Europe with roughly 300 decision makers managing 1.7 trillion AUM and one of the most progressive pensions markets in the world. You could say that the Netherlands is an institutional investment laboratory for the whole European asset management industry. As a result, we believe that there are significant opportunities for cross-over of experience and expertise for other clients within EMEA.”

Dorit Erzmoneit, Co-founder and Managing Partner of GrndWorX: “We are excited to have Erwin on board. Our partnership is built on a strong foundation of shared values. His skills and understanding of the region are a perfect match to our capabilities and complement our deep understanding of the European markets and culture. As many asset management firms primarily service the Dutch market with a sales team and limited marketing support, we see tremendous opportunity to support those businesses in developing programs which are tailored to the specifics of each market.”

GrndWorX is a marketing agency dedicated to wealth, asset management and other B2B clients with a focus in Continental Europe.Our motto is “thinking big, making things happen one small step at a time”. With deep experience in the wealth and asset management industry, we support our clients by helping them to declutter, align their marketing strategies, initiatives, or narratives to meet their business goals so that they can focus of what really matters to their clients. More information on GrndWorX, see this website: about us.

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