Narrative consolidation & thought leadership for an industrial B2B client in the renewable polymers & chemicals sector
Since the mid-90s, the client has been on a journey to become a trailblazer in sustainability and ESG. After successfully transitioning to renewable fuels, the firm recently established a new division focused on producing renewable polymers and chemicals for recycled plastic. GrndWorX was entrusted with strengthening their narrative by consolidating various existing sets into a single consistent baseline.
“Working with GrndWorX has truly unlocked my potential as a thought leader in my industry. Their understanding of the importance of strategic vision and profound insights has helped me shape the future. Through our collaboration, we have explored innovative ideas, fostering influential thinking that drives industry conversations and positions my business at the forefront of innovation.”
Key questions & considerations:
- How should a unified message be integrated across all touch points.
- Which content and topics stands out and are truly unique?
Objectives:
- Consolidate and prioritize messages from internal and external communication.
- Create a unified version to be implemented across all communication touchpoints, both internally and externally.
- Strategically implement messaging into the marketing mix.
- Develop though leadership with senior team.
Approach & solution:
The initial discovery phase involved compiling a wide range of marketing and communications materials and developing a structured approach to organize, prioritize, and refine the messages.
The outcome:
The result was a unified “red thread” narrative, which was approved and circulated top-down through the senior leadership team to all teams. Additionally, we were tasked with implementing the message across various communication touchpoints, including sales tools, presentations, pitchbooks, video animations, and PR talking points. As the cutting edge is continuously evolving, GrndWorX is retained to regularly update and enrich the narrative semi-annually. We are also developing thought leadership content that is integrated into and prioritized within its key initiatives.